Product Design
Challenge
Develop a modern and appealing branding design for a cold coffee company that stands out in a competitive market. The branding needs to effectively communicate the refreshing and high-quality nature of the product while being visually attractive and easily recognizable.
Goal
Design a cohesive and distinctive branding concept that captures the essence of the cold coffee product. The design should include elements that highlight the product's key attributes and appeal to the target audience. It should be versatile enough to be used across various packaging formats and marketing materials.
Solution
The branding design features a sleek and minimalist aesthetic with a focus on clean lines and simple typography. The vertical arrangement of the word "coldcoffee" on the cup emphasizes the product's name, making it instantly recognizable. The use of soft, muted colors (light brown and gray) reflects the natural and refreshing qualities of cold coffee. The inclusion of nutritional facts and a QR code on the cup adds a modern touch, providing customers with essential information and a digital engagement point. The overall design is sophisticated and contemporary, appealing to a broad audience of coffee enthusiasts.
GAllery
